The first hurdle historically for any webmaster or Internet marketeer has been the physical build of the website and doing it quickly

With Happar ME the challenge is less about building sites quickly (Happar ME sites can be built in less than 30mins) its now about adding relevant content, value and more importantly about building links from other websites effectively, automatically and in such away that they appear to be natural.

You may not be aware that Google now employs people to actually visit websites and score them. You can find 'leaked' documents on the web.
Google's policy is to make sure the correct websites are returned to the searcher on their entered search terms, this means cutting out the irrelevant sites. In other words they are trying to deliver "service excellence" by resolving the searcher's issues on first hit. That is no different to you ringing a product helpline and expecting that the person you speak to can resolve your issue, with out passing you on to someone else or saying that they will call you back later with an answer.

The challenge now is adding value and geting backlinks.
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